Thursday, 6 February 2014

Calls to Action - Get Your Blog to Work!

Blog posts can take ages to write which makes it a little demoralising when they don't get any response. 

But have you ever read back one of those posts which has failed to elicit a single comment, and considered what comment you might have left?

When I look at my past Shop Girl Diaries posts, it's obvious why I wasn't inundated with comments. I was sharing amusing anecdotes about my Mum's shop. I wasn't writing anything topical or controversial. Neither was I posing any questions or inviting readers to share their thoughts.

It might be your type of blog isn't going to get lots of comments, but there are other calls to action which could be worth incorporating in your posts. 

Common Calls to Action:

Comment on this: If getting comments is your priority then you need to choose a subject that people will have an opinion on or an emotional reaction to. It might just be 'I know exactly what you mean!' - sharing experiences which readers can relate to can lead to great interaction. Ask questions in your blogs to invite comments.  

Further reading: Blog posts can take a long time to write and are often only aired once. To give them extra life, leave a link to a past post your readers might be interested in at the end of your new posts. Make your links neat by just displaying the title of the posts, rather than the whole http:// link.

Follow me on: You may want to build up your following on other social networks like Twitter or Facebook. Make it easy by adding a badge connecting them to that social network. Add an incentive by telling them what they can expect from following you on a different network (e.g. regular updates, more information, special offers, pictures etc)
Subscribe to Mailing List: It's easy to set up a mailing list with Mailchimp, and if Facebook and Twitter ever crash, you'll be relieved you did! Mailchimp will generate a code for you to add at the end of your blog (in the html section) which will display a subscription bar for readers to enter their email. Of course, once you've built up a mailing list, you will need to write a newsletter!

Buy this: If you have a product or offer a service related to your post, then why not add the information at the end? If your readers reach the end of the post, they might just be interested in additional information.

Too many calls to action can be off putting so best to choose just one you think most relevant!


My next Blogging and Social Networking Workshop is on: 
Saturday 8th March 
More information on my Workshop Page

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