Calls to Action - Get Your Blog to Work!

Blog posts can take ages to write which makes it a little demoralising when they don't get any response. 

But have you ever read back one of those posts which has failed to elicit a single comment, and considered what comment you might have left?

When I look at my past Shop Girl Diaries posts, it's obvious why I wasn't inundated with comments. I was sharing amusing anecdotes about my Mum's shop. I wasn't writing anything topical or controversial. Neither was I posing any questions or inviting readers to share their thoughts.

It might be your type of blog isn't going to get lots of comments, but there are other calls to action which could be worth incorporating in your posts. 

Common Calls to Action:

Comment on this: If getting comments is your priority then you need to choose a subject that people will have an opinion on or an emotional reaction to. It might just be 'I know exactly what you mean!' - sharing experiences which readers can relate to can lead to great interaction. Ask questions in your blogs to invite comments.  

Further reading: Blog posts can take a long time to write and are often only aired once. To give them extra life, leave a link to a past post your readers might be interested in at the end of your new posts. Make your links neat by just displaying the title of the posts, rather than the whole http:// link.

Follow me on: You may want to build up your following on other social networks like Twitter or Facebook. Make it easy by adding a badge connecting them to that social network. Add an incentive by telling them what they can expect from following you on a different network (e.g. regular updates, more information, special offers, pictures etc)

 

Subscribe to Mailing List: It's easy to set up a mailing list with Mailchimp, and if Facebook and Twitter ever crash, you'll be relieved you did! Mailchimp will generate a code for you to add at the end of your blog (in the html section) which will display a subscription bar for readers to enter their email. Of course, once you've built up a mailing list, you will need to write a newsletter!

Buy this: If you have a product or offer a service related to your post, then why not add the information at the end? If your readers reach the end of the post, they might just be interested in additional information.

Too many calls to action can be off putting so best to choose just one you think most relevant!

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My next Blogging and Social Networking Workshop is on: 

Saturday 8th March 

10.30am-3.00pm 

London 

£45.00 

More information on my Workshop Page. 

The Writing Platform - Authors, Alternatives, Books and Blog Tips #TWP13

On Monday I attended The Writing Platform mini fair and conference for writers. I think all writers should go to something like this once a year for an injection of energy and optimism and to be reminded of all the alternative ways of getting their projects off the ground. Alright, so Patrick Hussey did mention that crowd funding was a bit tricky... virtually impossible... don't embark on it lightly... but still, it's good to know it's an option! Just don't expect millions of pledges if you've only got 21 twitter followers. 22 should do it.

'My Writing Life' was the topic of the first panel and I was pleased to hear that discipline plays a key role in the authors' success. Better discipline than luck, right? I learnt that Philip Hensher writes between 6am - 10.30am to avoid interruptions, Nikesh Shukla scribes for two hours before his day job and Polly Courtney imposes a technical blackout in the afternoons to get her words down.

Can we learn to be disciplined? I think so, if we want it enough. It's just hard to know where to start sometimes. Personally I'm a big fan of lists and breaking everything down into manageable steps. Last week I made a timetable with a daily word count target and I wrote more than I'd done in ages without any extra stress. You could even use spreadsheets à la Polly Courtney.

 

It makes so much sense to me that Polly uses spreadsheets. She's so productive and her drive is inspiring. She's mostly known for dumping Harper Collins over their 'girly covers' after working through a three book deal with them. What I didn't know until I met her at The Writing Platform is that her first novel Golden Handcuffs was self-published, and it was the success of this book that attracted Harper Collins in the first place. Polly's story is proof that it pays to be pro-active. These day publishers are much more likely to take a risk on a writer if they've already built a readership and gained credibility. For some writers, becoming their own publisher is a step worth taking.

The 'Get Noticed' panel was the last of the day. I was on it because the success I've had as a writer is the result of having a well-developed online presence. Shop Girl Diaries began as a blog, my online novel Spray Painted Bananas has racked up over a million hits on Wattpad and led to me signing with Laura Longrigg at MBA literary agency. I'm a big believer in putting your work out there and increasing your chances of getting lucky.



Nicola Barr, Anna Lewis, Emily Benet, Minna Salami and Donna Hancox

Our panel only lasted forty minutes but I could have gone on for hours, and I do in my Blogging and Social Networking Workshops! In fact, now that I'm not worried about hogging the microphone I thought I'd leave you with a few tips.

You might also want to read To Blog or Not To Blog, That is the question.

BLOG TIPS

1. Decide on a clear concept for your blog -  just because you're a writer doesn't mean you have to write about writing!

2. Consider how your blog might add value to your readers - is it entertaining? informative? insightful?

3.  Be consistent - both in your theme and your voice!

4. Post regularly - once a week is great, once every two weeks might be more manageable.

5. Keep an eye on blogs you like - what do you like about them? what are they doing so well?

6. Visual appeal - use multi media, add relevant photographs, illustrations, videos  

7. Integrate your online presence -  make sure your blog link is on all your social networks and your social networks can be reached through your blog.

8. Spread the word - add your blog link to your email signature, mention new posts in your facebook status, tweet your posts using bite sized headlines and don't forgot word of mouth.

9. Don't spam - tell people about your blog but don't use social media solely for self-promotion. It won't work and you'll get on everyone's nerves. Engage, engage, engage!

My Blogging for Beginners e-book is coming out soon, sign up to my newsletter for updates and news of upcoming workshops.

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