Friday, 20 September 2013

Do you have a USP or an Unabashed Shaggy Poodle?



Ta-Da. My blog has had a little makeover while you were away. Do you like it? I hope so, because that's one long evening of putting things in circles I'll never get back.

 The time had come to rebrand my blog. The title 'Shop Girl Diaries' was niggling me. Not only am I no longer a Shop Girl writing about shop life but my title didn't coincide with my URL which has always been emilybenet.com.
My good Twitter friend @Isabelwriter suggested 'More laughs than Brontë' and after a highly intelligent text message conversation (below) with my friend @PieraLizzeri (green) I decided to go along with it.
If I'd put 'More laughs than Michael McIntyre' I'd be stressing out right now, but having to be a little more light hearted than a Brontë seems doable.

Whenever I'm about to lead a Blog Workshop I always review my blog and make improvements. It's the nature of a blog to always be changing and developing. The main thing is to keep returning to the reason why you started a blog in the first place and what it's all about.

Ideally you should know what your blog is about BEFORE you start. It might sound obvious but the word 'random' is forever popping up in people's headers and descriptions of their blog. You know the type. Welcome to my blog, it includes my random thoughts about random stuff that inspires me at random... O-kay, but why should we care?

I'm bored of the idea that if you're creative then you're probably not business minded. Why can't we both? We can.

Now say it like you mean it. WE CAN!

Writers are despairing about the publishing industry, how tough it is to break in, how no one's taking risks. This certainly feels true, but instead of curling up in corner and rocking ourselves to sleep, we should be asking ourselves how we can increase our odds of succeeding.

For a start we need to be very clear about what it is we're doing. We should be asking practical questions about our identity, branding, and brainstorming our USP (unique selling point). Just imagine you're a shop keeper and a salesman brings in a brightly coloured blob. Please sell my blob, they say. As a shopkeeper you might have already bought quite a few blobs off the previous salesman and be feeling anxious about buying another. You'll want to know what's so special about it, what makes it different from the other blobs and also how you're going to convince your customers to buy it. It's not even being business minded, it's common sense. Can you describe your book/ blog/ script clearly? Because if you can't and you created it, who will be able to?  

How I see it, we are living in a DIY world in which we can make things happen as long as we're able to muster the energy and enthusiasm. It's not easier, but with the internet, we can do a lot more by ourselves. If the publishers don't come, there's always self-publishing and plenty of freely available tools to spread the word. I'm not saying you should compromise on style or quality to satisfy one type of shop keeper, just accept if it's not going to work for them you'll need to pursue a different avenue. 

But I don't know anything about self-publishing, blogging, social media and all that jazz, you say? And I say, I didn't know how to use Gimp Photo Editor until I spent an evening following online tutorials, and now I've got a new header with circles in it, yippee. You can learn all this stuff step by step. All you've got to do is keep asking the right questions. What excites you? What do you want to achieve? What's the next step? Because the way we create may be random, but there's no reason why we can't be practical and focused about how we choose to share it with the world.

Well that wasn't funny... Maybe I should change it to 'more laughs than Steinbeck'.  

*
Want to learn more about Blogging? My next Workshop is happening soon!  
Blogging and Social Networking  for Beginners / Improvers
On Saturday 19th October 
10.30am - 3pm - £40.00
@ 77 Tower Bridge Road, London 
                                                    

Tuesday, 17 September 2013

365 Days Without Alcohol - Could You Do It?


When it comes to drinking I'm not famous for great self-control. As a teenager I distinctly remember getting drunk before the party had even begun and spending the evening talking to the toilet in Spanish. Or was it in an American accent? I try to forget.   

I thought it would get easier with age, but unfortunately on the cusp of turning thirty, I still manage to make a fool of myself now and again. Hung over and dull with regret I inevitably announce that I'll never drink again, a promise which lasts all of a couple of days. 

That's why I'm in awe of Ben Blackman. He decided to give up alcohol, not for a week, or a month, but for a WHOLE YEAR... I invited him onto my blog to find out how he's managing it so far. 
 
 
 
How long has it been since you've given up alcohol?

256 days…hang on a minute…257 days….EXACTLY (as I type this) – not that I’m counting. But I’m ‘only’ doing it for a year. So ‘only’ 108 to go now and hopefully I’ll go to sleep for a few hours once I’ve answered your questions so really we’re only talking another 2,586 hours or so after the sleep. 155,160 minutes give or take. I’m not really counting.

My personal record is 13 days... what has made you persevere?

Well, I said I could do it and when I say I’ll do something, if I’m in control of it then I’ll do it. Quite determined I guess – and STUPID! I’ve always said I could give up alcohol, take it or leave it (which is odd because I used to drink a lot of it) and I said similar last December. I was waffling on (as I tend to do when I’ve been drinking) about the fact people give things up for a month these days and think they deserve a medal. "A month, that’s not commitment, I could do it for a year," I said to my wife. "That’s a good idea," she said. "Well not next year," I said. "Because you can’t," she said. And the rest, is (nearly) history.

Do you even remember your last hangover?

Um, no actually. But then, I hadn’t really been get roaringly drunk anymore before I gave up. I’ve got a little girl. 4 years old. We have no family close by, and from when she was born, hangovers, I quickly learnt, were not highly feasible. When I get one of ‘those’ hangovers I tend to want to lie in a darkened room for 24 hours. No noise, no interruptions, maybe just a bit of fast food mid way through (if I feel up to it). Good luck with that when you’ve got a baby / toddler or bigger one!

Don’t get me wrong though – I used to drink with the best of them. I realised that I hadn’t gone a week without alcohol since I had started drinking (age 15) before this thing – which was a bit scary! I’m 34 so, you do the math! Since becoming a Dad I just toned it down a bit. But let’s not pretend I wasn’t knocking back large helpings of wine, G&T, lager, and the rest, albeit in posher glasses and seemingly more responsibly whilst sitting in at weekends n all that.

What's the most embarrassing thing you've ever done whilst drunk?

That I can remember?!

The time I had to be fireman-carried out of a very full pub (where everybody knew me) age 17. A responsible adult dropped me off at the front door of my parents house (and promptly scarpered). My sisters found me crawling across the floor of the hallway. I proceeded to cut my head open a little bit somehow and my sisters annoyingly got my Mum who I might have politely (really politely in fact, by all accounts) asked to f-off more than once. "Mum, will you please just f-off". I’d never use the f-word in front of my Mum, let alone at her! I woke up, and you know that thing when you think, good night last night…oh, what did we do…and then a few seconds later you remember – oh no!

18th Birthday – might have been sick on a girl. We’ll leave it at that.

The time I was carried out of the pub over the road from where I lived in my first year at university, still haunts me too. I was stripped and put to bed by several locals from the pub plus an array of fellow students (boys and girls) from the halls in which I lived. Mortified!

I’m SO glad social media didn’t exist when I was growing up!

What beverage do you miss most? And what have you substituted it with?

Lately lager. Which is strange because I didn’t think I liked it that much…which is strange because I must have drunk thousands of pints of the stuff since teenhood. Before that, wine. Gin. Rum. All of it really! Substitution wise – nothing. You can’t. I really do miss the taste and ‘kick’ you get taste wise from alcohol. Nothing can give you that – they’re too strong a flavour and complex in terms of the way they’re all made. A couple of weeks ago my wife brought me a non-alcoholic lager. It was the first time I’ve ever had one and was pleasantly surprised. It was as close as I’ve come to a replacement. We tried wine the next week – rubbish (like a posh grape juice) and pear cider the next (even worse).

What changes have you seen in yourself since giving up alcohol? (Do you feel fitter/younger? Is it worth it?)

Do I feel fitter? Not really. I’ve started running again recently and that was a lot quicker and easier to get into after a long break so giving up must be good for you but it hasn’t felt it. I thought I’d sleep better and wake up raring to go (I’m not a morning person) but not really.

Do I feel younger? Definitely not. Maybe the opposite actually. One of the downsides I think to it is that you never stop thinking. Most people use alcohol to ‘switch off’ to make that break from the working week to the weekend. To relax after a hard day. That’s a good thing to do I’ve learnt. It’s difficult to do without alcohol. If I go for a run instead then that’s good but it stimulates your brain even more so it’s hard to try and switch off.

That can be good on one hand – eg. I’m typing my answers for you at 12.35am now (after a fun night out) so – I’m very efficient! But really – who wants to be efficient at 12.35am on a Saturday night. Sorry, Sunday morning?

Is it worth it? Well I wanted to see if I could do it. I knew I could do it, but I also knew I really didn’t want to, so I was interested to see how hard it was. What would be the benefits? If you’re weird enough to want to test such things then go for it – but my advice is – don’t.

I guess it shows I had a healthy relationship with alcohol that I don’t think I’ve seen any benefits for giving up. Once I’d got to half way I knew I could do it so I could have ducked out but then, that wasn’t the challenge was it? I really should have done it as a sponsored challenge!

Being the only sober person at a Stag Do is many men's idea of hell, what was your experience like?

I haven’t been on a stag do but I did go on a ‘lads weekend’. Well I turned up on the Friday night, and they’d started on Thursday afternoon so that was interesting. That was after 100 days I think - the first May bank holiday. It was with friends from university days and beyond. All who know me as a big drinker. They didn’t believe me to start with but then when they realised I was serious I was very surprised they didn’t give me any hassle at all. I think they thought I had a problem!

I thought I’d hate it but I had a great time. One thing I have learnt is that socialising without drinking is not a problem, in fact it’s probably easier and more fun in a lot of ways than drinking. I went out with them ‘till 2am, stayed up ‘till 3am singing and dancing. It was great fun. And the next morning I did feel great compared to all of them so that was a bonus! We went out again on the Saturday and I drove home at 8pm feeling fresh and fine for the Sunday and Monday.

For all of us who promise to give up drinking on Monday and have a glass of wine on Saturday, what are your top 3 tips for staying off the poison?

Don’t bother! Drinking is fun and quite good for your wellbeing, if you ask me. Unless, of course, you have a problem with drinking, in which case you probably shouldn’t be seeking my advice!

If you really want to though – go for it. Set yourself a target, don’t tell anybody else (people don’t like it when you say you won’t drink so pressure you more to do it) and see how you get on.

Also, just start. There will never be a good time to do it. Don’t do any of that "I’ll stop once I’ve finished off all the wine in the house..." type business because that time will never come. I started on New Year's Day – we had loads of grog left from Christmas which seemed really annoying to have to leave for a year. A true team player - my wife has done her best to battle through it all!

How long have you got left?

What, right now? 107 days and 23 hours. But I told you, I’m not really counting. MUCH.

 
Ben Blackman is a self proclaimed, lazy workaholic. He lives in Lancashire with his wife, little girl, 3 legged cat and 3 chickens. When he’s not giving up alcohol and writing silly blogs http://redtrouserdays.wordpress.com/ he works with his wife running 2 family businesses: Peg Marketing and http://www.verynicethings.co.uk 
You can also follow Ben on Twitter @Ben Blackman
 
 

Friday, 13 September 2013

Is this Goodbye Shop Girl Diaries?



It's that time of year when your children fly the nest, isn't it?
 
I was a receptionist for the day and someone cancelled their appointment because they'd forgotten their son was leaving for university.
 
Are you feeling emotional? Your little baby is all grown up. You might be reflecting on all that effort you put in. All that soggy Weetabix you mopped up. All those games you played, all those stories you read over and over until you could recite them in your sleep; all those nights of interrupted sleep. And there were times when you thought a bottle of wine would help, momentarily forgetting that the only thing worse than a hangover is a hangover with children.
 
If you think I don't know what I'm talking about, you're right. I don't have kids.
 
But I did write a book, which means I've put up with tantrums (my own), mopped up impatient tears (my own) and had sleepless nights over its development. And yet it was the best thing I've ever done. Like your child. What a perfect child, even if it's not half as cute as it was the day you first set eyes on it, unlike my book which hasn't aged a bit.
 
While you'll be saying goodbye to your baby, I'll shortly be saying goodbye to my book. As I'm not with Salt Publishing anymore, it will soon be out of print. I can't pretend it doesn't fill me with horror. For so long, Shop Girl Diaries has defined me, has been my greatest achievement.
 
On the other hand it's probably time to let go. After all I've got so many jiffy bags. I'm drowning in them. If I taped them all together I could make a patchwork quilt for a King Size Bed. But that wouldn't be fair. Jiffy bags are designed for carrying books across the world. I have less than 10 copies of Shop Girl Diaries in my possession. Buy one and you'll be giving a jiffy bag a home. And that would make me very happy indeed.
 
It's sad to say goodbye to your baby but don't worry, they'll be back for food and clean clothes soon enough. In fact, let's be honest, they'll probably be back living with you before you know it, since rent is high and they'll be lucky to find a job in this climate. In fact, there's no reason for those tears, is there? You may as well put their sheets back on their beds now.
 
Meanwhile if there are any authors out there with out of print books, who have advice on dealing with the grief... or want to share their experience, I'd love to hear from you...
 


Buy a Signed Copy of Shop Girl Diaries


And why not join my Facebook Page to laugh at the slow progress I'm making with my next novel!
 
 
 
 

Thursday, 29 August 2013

Emily and the Beanstalk

Mini Me - Luckily I loved writing and reading

Things have suddenly got a lot more serious.

Previously, I wrote a blog post about activities I was doing to distract myself from waiting for news from publishers. These ranged from making bread to organising my tights into freezer bags. I also hinted at a new novel I was writing. If you're my agent reading this, I assure you, more writing has been produced than bread. Unfortunately both bread and writing have been of dubious quality.
 
As the unfamiliar limbo continued I began to think my world had become too small. All I did was write,  tea, wee, write. I needed to do more with my life.
 
Suddenly I found myself applying to become a volunteer for Beanstalk, a charity which works at improving literacy in primary schools. I say 'suddenly' which, not only is very bad writing according to Leonard Elmore's writing rules, but also a lie. I've been thinking of doing some charity work for a very long time.
 
Why literacy? Well, to be honest, I have my neighbours to thank for my choice. I can't stand them. They're dirty and inconsiderate, and if you happen to be my neighbour and reading this, then I obviously don't mean you, I mean the OTHER neighbours downstairs/upstairs. I have tried not to feel this way. But I do often dream of moving to a remote cave far away from human beings who spit with the enthusiasm of llamas.
 
And yet, I have to thank them. Because one day one of them left a note under our door, and I realised they could barely write. They had the literacy skills of a seven year old. And suddenly (sorry Leonard), I saw with a different perspective. How would my life be now if I couldn't read or write? What choices would I have? What would I be doing?
 
Personally, I believe kids should be coming out of schools knowing how to read without the help of volunteers. I mean, how can this country be called a first world country when free education is so bad? When some kids are going into school without shoes? That's certainly one reason why I might have stalled from volunteering before. I mean, it shouldn't be this bad! But the sad fact is that in some areas it can be. So instead of thinking too much about the 'shoulds', I thought I'd delve in and try to help. And I'm not trying to be a hero. I'm not even a particularly generous person, by any means. I obviously just want to minimise the risk of crap neighbours spreading across the nation.
 
I have yet to start the job. The charity might not even want me after reading this blog post, because they'll worry I won't be able to abide by the confidentiality rules! But of course I can and will. I won't say another word on the matter after this. I have done two training days, one entirely dedicated to child protection, which was heavy going, and made me realise how lucky I've been in my life. So, um, this post goes out to my parents for keeping me safe and putting so much effort into my education - thank you, thank you, THANK YOU!

Friday, 23 August 2013

The Fine Art of Procrastination

You think you've got the art of procrastination down to a T do you?
I'm not saying you can't do it. You're reading my blog when you should be doing some work, potential you've obviously got. But I bet there are some areas you can improve.
Hot Drinks
Do you waste time preparing endless hot drinks and urinating? This is a question from a survey in a writers magazine. The preparation of tea and coffee is a classic procrastination technique but I wonder if you're pushing it to its limits. If you're drinking instant coffee then I'm afraid the answer is NO. Not only is instant coffee not real coffee (I have a Colombian husband, I know this stuff), but more problematically it is far too quick to make, making it a less than satisfactory method of procrastination.
Originally my husband bought that fancy little coffee maker, the one George Clooney proclaims to love so much, and we ordered capsules every month. Life was easy. Coffee was delicious.

But alas life was too easy and the coffee, though delicious, was not taking long enough to prepare.

Since those carefree days, we have made some changes to ensure making coffee takes up more of our time. Here are some steps worth taking if you want procrastinating to taste better and last for longer.
1. Buy George Clooney Coffee Maker or equivalent
2. Buy ground coffee
3. Buy a manual grinder (Warning: An electric one will be too quick)
4. Source empty coffee capsules compatible with coffee machine
5. Buy a special spoon that clips onto capsule to aid filling up capsule
6. Grind coffee
7. Scoop up coffee with special spoon
8. Clear up spilled coffee powder
9. Put sticker over capsule
10. Stick in coffee machine and press start
11. If coffee doesn't come out adjust coffee capsule as replacement capsule might not fit as well as capsules especially designed for your machine
12. Warm up milk in electric milk warmer (though faster than boiling on stove it is infinitely more stylish)
13. Pour in milk
14. Wash milk warmer at once to avoid sticking
15. Serve
Total Time: 20mins or 3-4 days, depending if you have equipment.


Napping
If you are working from home you might be indulging in the odd nap. But napping in an already installed piece of furniture is not going to take up enough time. Furthermore napping in a bed or a sofa lacks a certain je ne sais quois. For a superior napping experience I suggest you do the following.
1. Go to a Latin American country
2. Buy a hammock
3. Return home
4. Go to Homebase or equivalent
5. Buy massive screws
6. Screw screws into any available wall or tree
7. Hang Hammock
8. Prepare coffee as suggested above
9. Nap in hammock
Total Time: 1 week

Great Hammock Shopping in Raquira, Colombia


Nails
A nail file on your desk is a very good idea since you can't type and file nails at the same time. However filing your nails by yourself will never take as long as getting someone else to do them. You may be aware that The Guardian recently reported that some nail salons are fronts for illegal activity. Readers commented that they would now stop going to get their nails done. What a great bloody help to bona fide nail salons that's going to be! To help reputable nail salons from losing business and to make procrastination a more beautiful experience, here are some lengthy steps.
1. Learn Vietnamese (handy for eavesdropping)
2. Arrive at nail salon early
3. Read magazine
4. Dawdle over choosing nail colour
5. Get nails done
6. Say Yes to a coffee (Optional: In Vietnamese tell them you grind your own coffee these days)
7. Walk home
8. Make a coffee to recover from trip
9. Nap in hammock to recover from grinding coffee beans
Total Time: A few years depending on how quick you pick up languages

Bona Fide Nail Salon


Top Tip: The Vietnamese word for coffee grinder is máy xay cà phê *
(*according to Google translate)




I like to think these tips have been useful. However, you should probably get back to work now...    

Thursday, 25 July 2013

Do you need to feel funny to write funny?


I'm writing a new novel at the moment but I'm not happy with  its tone. I want to have a giggle while I write it like I did with Spray Painted Bananas but instead I'm grimacing and hitting delete.
 
I keep wondering, do you have to feel funny to write funny?

The Minions help, but only for a while, and then I'm back frowning at my computer again.
 
Little Prince Minion
I consider banning myself from Twitter, because barely a second passes that I don't pick up on some depressing news. I mean what sort of insane world do we live in where women are still having their genitals mutilated for cultural reasons? Where people are still killing each other  in the name of God? It makes me want to cry, not belly laugh.  
 
But it's also the reason I want to write books that offer relief from it all!
 
Yesterday I watched The Heist, a light comedy starring Morgan Freeman, Christopher Walken, William H Macy as three security guards who decide to steal their favourite pictures from the gallery where they work to prevent them being sold off to a museum in Denmark. There were holes in the plot and it wasn't particularly original, but I did laugh. And what made me laugh was the detail in the characterisation, the portrayal of the external and internal life of the characters.

Their lives were unremarkable and yet absurd. The interaction between them was ridiculous but still believable. I sensed the writer had had a laugh inventing their quirks and habits and knew more about them than what was ever written into the script, or included in the last edit.

While I've been working a lot on plot I haven't paid enough attention to my characters and they are what bring a novel to life. It's the decisions that they make that move the story along, that give rise to absurd situations and opportunities for laughter.   

I have a suspicion that what I need to do is put my full attention on my work, rather than half on my work and half on the disasters going on around the world. I also suspect that if I relax and stop trying to force the words and start enjoying myself then I've got a greater chance of writing an entertaining novel. Perhaps you don't have to start off in a funny mood to write funny, but you have to be open to the right mood coming along.

If all fails there are always the Minions... 
 
 
             

Monday, 8 July 2013

6 Things To Do While Waiting for News

 
Just to be clear, I'm not waiting for news. From anybody. But if I were waiting for news, say from publishers, or not from publishers, from anyone really, then these are some things I might channel my restless energy into, if I had any restless energy, which I don't. Obviously if I were waiting to hear from publishers, the sensible thing would be just to get on with my next novel, which I am, I mean, I would be, if I were waiting, which I'm not.  




Organise tights into freezer bags -  Once a no-go area, my tight drawer is now a tourist attraction.  



 
'Beatrice'

Learn to Make Bread - Ideal if your local Londis closes for refurbishments. They say you shouldn't name your food, but if I were to make bread, I'd probably give every loaf a name beginning with 'B'.   




Grow a Tomato - Just one will do. Play 'spot the tomato' with friends and family. 




Listen to Inappropriate Music while Exercising - What's the rush? Jog so slowly you're virtually running backwards while listening to the steady rhythm of 'The Final Judgement' (El Juicio Final) by Lucho Beltran.

(Lyrics) 'No one is anyone on this earth, Because this earth isn't ours. We're here for a long time, then we die and others are born...' Yeah, feel that stretch!

Listen to The Final Judgement
 


Put Your Face in a Letter - Getgimp.com is a free, easy to learn version of Photoshop. Great for making blog headers... maybe, I've never tried.  




Front Cover
Meditate - Spend 20 minutes each morning accepting and detaching yourself from your repetitive thoughts.

"Every thought pretends it matters so much. It wants to draw your attention in completely. Here is a new spiritual practice for you: don't take your thoughts too seriously," - Ekhart Tolle




Anyway, just a few things I might do if I were waiting for news, which I'm not. If I were I'd have photographic evidence, wouldn't I?  
 
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